Olivela – Pop-up Store, Nantucket
The Brief
Olivela is a new online fashion boutique, with 20% of all their sales going towards charities to support girls’ education is countries like Syria and Rwanda. They wanted to bring a sense of luxury to their first physical store in Nantucket.
The Solution
We created an interactive table displaying a selection of items from across the Olivela collection. When a customer picks up an item, a projection is triggered showing related content. Videos, product details and information about the number of days’ education each item will raise, are projected directly onto the table and appear to float magically.
When a customer purchases an item, their name and the amount of days they have raised, is projected on the wall at the front of the store, with a special thank you message.
The Olivela pop-up store blends seamlessly the online retail experience with the new physical experience, using technology that feels luxurious, surprising and completely noninvasive.
