Makeup Window Display – The Body Shop
Showcasing the Fashion Week makeup collection with animation
The Brief
The Body Shop wanted to create an attention grabbing window installation to communicate the breadth of their makeup range during London Fashion Week.
The Solution
Across three key London stores we created a display that combines screen based animation and Body Shop products. We took inspiration from the smudge charts that makeup artists use and animated different looks across the screens. To engage potential customers the screens are staggered to give an optical parallax effect, and as people pass by the eye winks.
