Thousands of children’s clothing catalogues are sent out every year and Mini Boden wanted to make something that really engaged kids (not just their parents!). They wanted children to imagine their own worlds and design their own unique artworks.
We made an online tool that allowed children to build up their own island from a suite of illustrations. With control over the land, sea, sky, colours, and the islands inhabitants it was easy to make a completely custom cover.
The 15,000 unique covers were then digitally printed, bound, and the finished catalogues posted to their designers.