Adidas Lab – Adidas
Honing football skills with motion-tracking and dynamic data visualistions
The Brief
As part of a pop-up event Adidas wanted visitors to try out their products in a new and innovative way. They wanted people to understand the difference in performance that the correct equipment can make.
The Solution
We created a series of interactive challenges that pitched guests against each other and crucially a series of international sports stars. Can you beat your team mates? Can you run with a ball faster than Michael Ballack? Can you kick a ball better than Zinedine Zidane?
All guests check-in with an RFID wristband. Results are synced onto a digital leaderboard, shared on YouTube and stored on a unique app designed for the event.
