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Student Awards, New Blood and Graduate Academy – D&AD
A multimedia branding system for a global creative organisation
D&AD are committed to nurturing new creative talent. Their annual student award scheme involving an exhibition, awards event, and creative workshops needed an exciting graphic identity that could be used across a range of applications.
Working with the concept of optical illusions and utilising micro and macro scales we created a range of graphic work for all three events. We applied the scheme across a full spectrum of media: invites, programmes, web assets, posters, flags, vinyl, hanging signs, floor stickers, notice boards and wall super graphics.
The work extended to creating a series of interactive tables with nominated work shown on embedded touchscreens, and a dancing, sound reactive video with specially commissioned music.