Fyodor Golan and Microsoft Brand Lab needed a centrepiece for the fashion designers SS15 show for London Fashion Week. Working with themes of ‘digital romanticism’, glitches, and image corruption we needed to create a striking piece that focused attention on the designer’s work.
Collaborating closely with Fyodor Golan we created a large pyramid that floated just above the catwalk.Four audience members filmed the show on mobile devices running a custom app we developed. This footage went through a render process that applied distortion and warping effects to the live feed, before being projected in real time, inside the pyramid.
The dynamic shooting, rendering, and playback of the footage created a seamless effect that created a strong visual backdrop for the show.