We create relationships between people,
information, spaces, and things.
An American In Paris – Window Display Galeries Lafayette, Paris
We were commissioned by Théâtre du Châtelet to create an interactive window display to promote of their production of the stage musical, An American In Paris, at the Paris Opera house. Two windows at the front of the store were taken over for the promotion – one showing the iconic yellow dress from the show, whilst the other displaying a model of the show stage with LED screen backdrop and displays of the sparkling shoes worn by the dancers in the chorus line.
We brought the dress to life using a 3D camera to capture passerbys’ movements. A footprint floor sticker on the pavement outside the window, invited people to stand in front and “Dance with the dress”. By waving their hands and legs, so their movements were mimicked by the dress, with its arms and legs moving to copying them. The dress was suspended on wires connected to motors in the ceiling rig – much like a traditional puppet. In the second window, we also used a 3D camera to detect when a user was standing in front of one of the two shoe displays. This would trigger the shoes to click their heels together, again dancing with user. The stage set backdrop framed an LED screen showing scenes from of the show, with feonic speakers attached to the window playing the songs.